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Get the Latest Datafeed
The ITCFonts.com product datafeed includes the names, links, descriptions and image locations of each product sold on ITCFonts.com. Use it to create individual pages for each product sold on ITCFonts.com. This is a very effective way of increasing commissions and traffic. We're constantly adding products to ITCFonts.com. Having the latest datafeed is critical to keeping your site up to date with the products your visitors are looking for. We'll announce any updates made to the datafeed in our affiliate newsletters. But you can always download the latest version here. If you are looking for a product that can generate custom HTML pages from our datafeed, please contact us.
Make Dedicated Pages for Each Font
Every savvy web marketer knows that search engine traffic is very important. Search engines are interested in delivering the most relevant search results possible for their visitors. Given this very simple fact, it is in every web marketers interest to make their web pages as relevant as they can be for specific searches. For font related searches, that means font names. For a specific font name search, search engines will rank a page dedicated to the specific font name being searched much higher than a page that lists hundred of fonts. The more focused a web page is for the targeted search, the better it will rank. Building a dedicated page for each of the fonts that you choose to promote will provide very targeted and relevant information to your visitors and the search engine spiders.
Update Your Site Regularly
In the world of search engine optimization, content is more important than ever. Bring visitors back to your site by keeping it fresh with new, updated content. Search engines will also reward this behavior by boosting the rankings of sites that are frequently updated. Also, search engines send their spiders to regularly updated sites more frequently, allowing new pages to be indexed more quickly. Include Font Names in Title Tags Title tags are one of the most important 'but overlooked' places to include keywords. Search engines give much consideration to a pages name when ranking pages by keywords. If you have pages dedicated to a particular font or font family, include the font name in the title tag. This will improve the page's search engine ranking for that particular font/keyword. Give it a try. It's simple and effective!
Read the Search Engine Guidelines
While there will always be a certain amount of guesswork involved with Search Engine Optimization (SEO), the majority of what you need to know is provided by the search engines themselves. Take the time to read the rules and webmaster guidelines from Google, Yahoo and MSN. These helpful guides will outline ways to format your site to keep it search engine friendly. A little studying can make a big difference in your search engine rankings and your commissions!
Network Your Site to Build Page Rank
Building a great Web site does not guarantee great traffic. To increase your visitors and commissions, exchange links with sites that offer similar content. More inbound links can increase your traffic immediately and improve the 'page rank' assigned to you by search engines in the long run. As your page rank improves, so will your search engine ranking. Finding sites to exchange links with is not difficult. In many cases, all it takes is an email to the webmaster and a reciprocal link. If you are looking to exchange links with free font sites, there are a lot to choose from.
Add Alt Tags to Image Calls
An alt tag is a text string that appears on screen when a user mouses over an image. Alt tags also have an important role in Search Engine Optimization (SEO). In fact, most search engines recommend using alt tags in their guidelines. Not only do these handy tags provide additional information to visitors on your site, they offer another location to place specific keywords. This can boost your search engine rankings for those keywords.
For example, if you created a page to promote the Arial Bold font, your alt tag would look like this: alt="Arial Bold Font." Use unique and specific keyword-packed alt tags to increase the search engine ranking of your product pages.
Promote Big Ticket Items
Did you know that ITCFonts.com offers many products selling for $500 or more? Luckily for affiliates, these 'big ticket' items are also some of the site's best-selling products. ITCFonts.com offers 'complete family packs' for just about every font family sold on the site. (Try searching for 'complete family packs' for an up to date list). These products combine every font of a given family into a single pack. Start promoting these high-priced and high-converting packs for big commissions.
Add Original Content
As you've probably noticed, the Internet is full of font sites competing for traffic. While building individual pages for every ITCFonts.com product is a great start, it may take extra effort to get your pages to the top of the search engine rankings. Adding original content can help. Create your own descriptions, classifications and other content packed with keywords is a great way to improve search engine rankings and to keep visitors coming back to your site.
Contact Us for a Free Affiliate Consultation
Would you like a better idea of how your site is performing and what strategies might greatly improve its performance? If so, send us an email. We'll take a close look at your site and performance and schedule some time to make some recommendations. Ready to take the next step? Contact us at affiliates@ITCFonts.com and set up your appointment.
Create an Index Page
In order to build well-qualified search engine traffic, it is important to make your pages as easy as possible for the search engine spiders to find. The most effective technique for accomplishing this feat is to create an index page that links to every ITCFonts.com product page on your site. Link to the index page from your home page and you're done! The home page link can be small and discreet. The spiders will notice what your site visitors won't.
Add Category Links
Adding category links to your site provides potential customers with the ability to search for fonts using familiar themes such as "Casual Scripts" or "Image Fonts." Try adding category links to your site. Link code for these 11 categories can be found in your CJ account: Casual Scripts, Calligraphic Scripts, Formal Scripts, Blackletter Scripts, Kids Fonts, Scary Fonts, Western Fonts, Technical Fonts, Image Fonts, Famous Fonts, and Language Fonts.
Build Multiple Sites
Have a successful affiliate Web site? Why not create another? Most of our top affiliates have two or more font-related sites. More sites mean more traffic, and more traffic means more commissions. Share links between your sites to get your new site indexed quickly and boost your page rank.
Increase Keyword Density
Try and repeat the words in your site that people most frequently use when searching for fonts. Using the word 'font' or 'fonts' and specific font names within your site will increase the rank of your pages in search engines. This, of course, results in higher levels of traffic and commissions for you! But be careful not to take the technique too far. Excessive use of a keyword in a Web page can be considered 'SPAM' by a search engine, and can hurt your rankings. A good rule of thumb is to keep your visitors in mind. Implement keywords where they aid communication to your visitors.
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